New Ownership and Rebrand: Meyer Orthodontics
As of January of 2020, Meyer Orthodontics was officially sold to Dr. Paul and Rachel Meyer, the son and daughter-in-law of founder Dr. David Meyer. Dr. David has been serving the Brookings and Madison communities for over 30 years, opening his practice in 1986. The pillars of his approach to orthodontics have been quality, kindness, and grace. He will continue to work alongside Dr. Paul to serve our community.
New Ownership In A Pandemic
Having to endure a global pandemic in the first few months of ownership, Dr. Paul guided his staff and his patients with safety and health at the core of his decision-making. He also pivoted the practice organization and administration to be more modern, focusing on digital technology and communication methods that are ideal for pandemic safety.
Dr. Paul has upheld the same values his father had established and continues to weave them into the everyday at Meyer Orthodontics. The legacy of family and the importance of kindness and quality care are at the center of our every day at Meyer Orthodontics.
Fresh New Look: A Rebrand
With the last year being very unpredictable, the rebrand of the practice under the new leadership of Dr. Paul and Rachel Meyer was put on hold. Now, in June of 2021, the practice branding has a fresh new look. The new branding encapsulates the fresh, modern approach Dr. Paul brings to the practice. Having trained at Mayo Clinic, Dr. Paul has a wealth of orthodontic knowledge including Invisalign clear aligner treatment, which is a new service area for Meyer Orthodontics.
The new brand colors, logo marks, and design elements reflect the professional but fun atmosphere in our office and the positivity our patients bring in with them when they visit.
The new tagline “Small Actions. Big Change.” is a summary of the positive work the Meyer Orthodontics team does every day to make a difference in the lives of our patients. We believe that small acts of kindness, care, and authenticity can go a long way. The work of orthodontics is also made up of small, incremental changes that result in big smile transformations.
The rebrand was lead by Marketing Director, Rachel Meyer.
New Brand Identity by Andrew Brynjulson. Visit brennifresh.com to learn more.
